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Website Optimization
&
Pay Per Click Advertising

Fire Website Hosting & Design now offers
Website Optimization &
Pay Per Click Advertising

With discounted rates for our customers.

Search Engine Submission Only


We can submit your website to over 600,000 search engines and directories.  But if your website is not search engine friendly there is no guarantee that you will rake high on the major search engines. Yahoo will not guarantee that you will be listed with then at all. This service also takes about 2 months to start showing results.

Search Engine Optimization and Submission

Introduction
Search engine optimization is a must for all website owners that want to attract new customers and fresh traffic to their website and an ongoing process. This is the way you can rise up from the crowd and make your business known worldwide. The search engines are very important for your business. Google alone searches over 3,083,324,652 pages and optimization is what you need for your website if you want to attract customers to your website.

Services provided with the Optimization Package

The following services will be included when you purchase the Optimization Package:

1. Review and analysis.
Your web site, specifically your main page, is reviewed in its current state. We analyze navigation, usability, overall appeal, shopping cart, and general functionality. After analysis, we determine what changes are needed to optimize your site and achieve a top ranking. Working with you, we implement the recommended changes.

2. Keyword research and recommendations.
With your targeted niche in mind, we analyze the habits of on-line shoppers and determine how they would search for your particular product or services. Based on our results, we recommend keywords and keyword phrases that will target an expanded client base.

3. Targeted keyword copy and tag creation.
Once we determine the appropriate keywords that your customers are most likely to use while searching, we effectively insert them into your sales copy. Additionally we create title tags, meta tags, alt tags, link text, and more for your ten optimized pages.

4. Effective targeted keyword pages.
We create highly effective targeted keyword pages, specifically designed to achieve a high-ranking position with search engines.

Case Study

To see how much search optimization means for your website we have included a case study for a recent optimized website.

The steps for achieving our goal are:

- The site is modified to be search engine friendly; all search engine rules are respected. This can include design changes, content changes - all of those are made to focus the website on the keywords for what you want to achieve high positions in search engines.
- The site is submitted to search engines
- After the search engines index the website, new changes are made to improve the positions, if the website does not get the desired positions.
- After the site gets high positions the website is maintained and improved. 

Graph 1 - No. of visits / per day during a month

In the 1st graph you can see number of users per day during a month. On the 10th of April the site appeared for the first time in the top10 of Google for a series of keywords and phrases. On the 11th the site appear on top 10 of Yahoo and MSN also.

Before the optimization the max number of users / per day was around 150 users. Now the max number of users / per day achieved the 700 number.

 Graph 2 - No. of visits and page views / per day during a month

On the second graph you can see the number of visits and page views also. The number of page views increased from almost 3000 per day on a good day to over 6500 pages viewed per day.

This is not an overnight process. It could take up to 2 ½ months to see results from optimization. Remember you need to continue optimization on a monthly basis to keep desirable ratings.

Pay Per Click Advertising

See Package Pricing

We will begin with a review of your past Internet strategy and your perceived success or failure with that strategy. From this reference point, we can understand your current situation and begin building an appropriate strategy that is specifically created to meet your marketing needs. We can then develop a proposal in which both sides agree upon.

GOLD SERVICE

Search Engines: Includes Yahoo, AltaVista, Excite, Lycos, Hotbot, Juno, Netzero, Cnet, Iwon, Infospace, Webcrawler, Direct Hit, dogpile, Overture, 100hot, Metacrawler and MSN.

One-Time Start-Up Fee:

INCLUDED: Full website consultation including professional ad write-ups, detailed search term analysis and complete account set-up with ALL major search engines to be live online within 5 business days.

Monthly Management Fee:
1-50 Search Terms =

PLATINUM SERVICE

Search Engines: All Gold service partners plus Netscape, Google, AOL, Ask Jeeves, Go.com and Earthlink.
One-Time Start-Up Fee:

INCLUDED: Full website consultation including proper professional ad write-ups, detailed search term analysis and complete account set-up with ALL major search engines to be live online within 5 business days.

Monthly Management Fee:
1-100 Search Terms =

ADDITIONAL FEES FOR BOTH SERVICES:

Search Engine Billing for ClickThrough Charges

The pay per click charge varies depending on the keywords used. Pricing for each keyword will be determined before

With your authorization, Fire Website Hosting & Design, will add funds to your clickthrough accounts using your company credit card. To start we will deposit (a dollar amount that fits your budget) to the account. As targeted visitors clickthrough to your site, click amounts are deducted from your account until it reaches zero. Since your listings will no longer appear until the account is replenished, we closely monitor your clicks so you don’t go over your monthly budget.